You are here: Home NEWS & EVENTS Latest News
Latest News
  • [ March 17, 2009]

    COE Undergraduates Attend Cross-Cultural Design Workshop at Stanford University

  • Twelve undergraduate students of the Peking University College of Engineering visited Stanford University to attend the PKU-Stanford Cross-Cultural Design Workshop led by Professor Pingchou Han from March 5-9.

    The PKU teachers and students received a warm welcome at Stanford University during their stay. They visited the  Stanford University campus and the headquarters of Google Inc., the commercial planning company Jump, and the design and engineering company IDEO to learn the modern enterprises’ new concepts of cross-cultural creative design.

    Together with twelve students from Stanford University, the PKU students had a curriculum training of cross-cultural design and started the PKU-Stanford Cross-Cultural Design Workshop of this semester. This workshop aims to solve the problems in related companies in the perspectives of product design combined with cultural differences through the cooperation between the students from two universities.

    This workshop has attracted the attention of both universities and various corporations. Google Inc., Adobe Systems Inc., Panasonic Corporation, and TCL have provided six product design tasks which required the students to complete them through teamwork.

    The PKU-Stanford Cross-Cultural Design Workshop will last for one semester. Later this month, Stanford University will send a delegation to PKU.

    During this period, Stanford University professors will conduct three curriculum training sessions and provide guidance on household surveys. Students will then carry out the study of design curriculums and work on enterprise projects.

    The workshop will end in early June and the students will present a joint oral report via teleconference.

    This workshop is another cooperative project  for the PKU College of Engineering, following its collaboration with Georgia Institute of Technology. Through international exchange and combined training, the PKU College of Engineering will provide a broader international perspective and a high-standard cooperative platform for students, so as to promote their creative thinking and practical abilities.